Decide with evidence.
Deliver through design.
Define the three scenes your customer wants to live in and lock them into message and image. The output is a one-page guide you can hand straight to an agency.
Where brand work usually breaks
- Your visuals change with whoever made them last
- Feedback to designers is taste-based, so revisions never end
- The message sounds like every competitor in your category
- Photos look fine but do not make anyone want the outcome
A one-page brand guide: three scenes, one message, and the visual rules that make both repeatable.
Logo design, a full identity system, or a photo shoot.
From aspiration to executable rules
01 · Aspiration type
Identify which of the aspiration patterns your customer is actually buying.
02 · Three scenes
Write the before, during and after scenes as concrete images, not slogans.
03 · Word swaps
Replace category-generic words with words only you can credibly say.
04 · One-line message
Compress the scenes into one sentence that survives being read alone.
05 · Visual rules
Turn the scenes into color, type, framing and prop rules.
06 · One-page guide
Package everything into a page you can hand to a designer or agency.
The scene set you define
Three images carry the whole story: where the customer is, how it changes, and where they end up.
The situation the customer is stuck in
Shot so the viewer recognizes their own week, not a stock-photo office.
The moment your product does its job
Shows how the change happens, which is what makes the promise believable.
The scene the customer wants to be in
Specific enough that they can imagine themselves in it tomorrow.
More time deciding than listening
Diagnose your current message
Check whether your line could be said by a competitor without changing a word.
Define the three scenes
Write the before/during/after cuts on the template with feedback.
Fix visual rules
Color, type, framing and prop decisions written as rules, not preferences.
Assemble the one-page guide
Compress everything into a single page you can hand off immediately.
What you take home
Who this session is for
A good fit if you…
- Your brand looks different in every channel
- You brief designers by taste and end up in endless revisions
- You need image and message rules you can reuse
- You want to direct AI image tools with a consistent look
Not a good fit if you…
- You want a finished logo or full identity system delivered
- You have no product or audience defined yet
- You are looking for a photo shoot rather than a decision framework
Who runs the session
CEO, XNEXI Inc. · Principal Researcher, Korea AX Education & Research Institute
- — CEO of XNEXI Inc., an AI agent manufacturer (formerly SUGOLAB)
- — Product lead of ARTNEX AI, a brand-managing AI agent exhibited at CES
- — Principal Researcher, Korea AX Education & Research Institute
- — Evaluation committee member, Seoul Business Agency (SBA)
- — Alumnus, Youth Startup Academy 14th cohort (MSS)
Tools keep changing. These sessions teach automation you can maintain on your own, not the button layout of one product. The exact tool stack is shared once your seat is confirmed.
KRW 120,000 per session
List KRW 150,000
KRW 120,000
20% off applied
2 hours · includes one round of individual feedback
- 2-hour hands-on workshop
- One-page brand guide template
- Scene and visual rule checklists
- One round of individual feedback after the session
Prices rise every 3 months
The discount shrinks over time. The schedule below is already confirmed.
All 4 sessions
KRW 360,000
Sessions 1–4 (8 hours) + 4 rounds of individual feedback + one integrated review of all your deliverables.
Before you apply
I am not a designer. Can I use the outputs?
That is the point. The one-page guide is written so a designer, agency or AI image tool can execute it without asking about taste.
Do we take real photos in the session?
No. We define the shot list and rules; you can then shoot, source or generate the images.
Should I take this before the landing page session?
Either order works. Many take the funnel session first and use this one to fix the visuals afterwards.
The other three sessions
12-Month Roadmap + Business Plan
Decide what to apply for, and when — then write it
02 · Session 2AI Work Automation
Set up repetitive work once, run it forever
03 · Session 3Landing Pages That Sell
Turn browsers into buyers
04 · Session 4Aspirational Image + Message
Decide with evidence, deliver through design
Get your discount and apply now
* Discounts are first come, first served and may end without notice.